THIS IS A CALENDAR AND CHECKLIST that provides an overview of your event with a prioritized checklist that assists you in efficiently delegating the preparation, execution, analysis, and advertising steps for the campaign.
IT’S ABSOLUTELY TRUE! Many new clients report that the value of this booklet has gone far beyond the additional volume and profits of their Cosec events, as they apply the tips, tales, and observations it contains to all of their marketing efforts year-round!
CUSTOMIZED EVENT MANAGEMENT CHECKLIST
EVERY COSEC NEWSPAPER AD has been used successfully by stores across the U.S., Canada, and the U.K.. The themes, phrases, and concept of each campaign are upbeat, positive, and designed to help salespeople present a "reason to buy" to their prospects.
The power of these ads stems from their contrast with your regular advertising and years of accumulating compelling words and phrases from consumer research services, plus an attention to detail that no other company can match.
YOUR CUSTOMIZED NEWSPAPER AD(S)
THE FIRST KEY TO RADIO is to stop the listeners, and Cosec’s unique voices plus expert copy does just that every time these spots air. The second key to effective radio stems from copy that provides those listeners who are planning to buy with a "reason to buy" during your event. The third key to effective radio is Cosec’s ability to produce a separate spot for each separate phase of the campaign instead of producing just a couple of "one size fits all" spots.
YOUR CUSTOMIZED RADIO COMMERCIALS
Clients who elect to run a private sale the night before their major event will find a terrific "camera ready" private sale letter customized to their store included in their package. Cosec highly recommends private sales.
We have proven time and again that TV is often superfluous ad expense for high-impact, time-limited events, because your radio and print systems wil capture the market. But for clients who desire them, customized TV audio tracks with video storyboard ideas are available.
CUSTOMIZED TV AUDIO TRACKS
Cosec provides you with a copy of radio spots on CD that you can play during sales meetings prior to the campaign to insure salespeople understand the theme and concept of your event.
We also provide "camera ready" price tag art (large and small) for quick and easy local printer’s use, as well as "camera ready" art for computerized printing of name tags for all staff, and a signing guide for signs you might wish to put up around the store or in windows. We believe that tying in the theme of your event in the store is important.
We produced a short sales training program for part-time salespeople years ago, based on our founder’s years of experience as an on-site promoter whose income depended on fast, effective acquisition and training of inexperienced people to handle the crowds he generated. That program is included in every Cosec advertising package, and we believe it’s pretty good since many of our clients report some part-timer turned out to be their biggest producer during their event!
IMPORTANT NOTE: Every Cosec campaign centers around the fact that every item in the store is plainly tagged at special savings. It’s important that every item be tagged when you open the doors on your event to protect the credibility of your advertising.
The advertising packages you receive from Cosec International provide you far more than the sensational volume and profits they generate. They give you exclusive access to the experience, knowledge, and contacts of a team of experts who are privileged to work closely with hundreds of home furnishings retailers from the smallest to the largest markets in our industry.
"YOUR SUCCESS IS OUR BUSINESS!"
This page and all of its contents are Copyright© Cosec Inernational, Inc. 2012.
COMPONENTS OF EVERY COSEC
Cosec International, Inc. - 3803 S. 79th E. Avenue, Tulsa, OK, 74145
firstname.lastname@example.org - Toll-Free Phone: 1-800-227-6152