A CALENDAR AND CHECKLIST that provides you with an overview of the upcoming event plus prioritized checklists that allow efficient delegation for preparation, execution, analysis, advertising steps.
Many new clients report that the value of this booklet has gone far beyond additional volume and profits of Cosec events, as they apply its tips, tales, and observations to all their marketing efforts.
1. CUSTOM MANAGEMENT CHECKLIST
With proven themes, phrases, and concept, each campaigns ads are upbeat, designed to present a "reason to buy" right then.
The power of these ads stems from their contrast from your regular advertising. Years of accumulating compelling words and phrases from consumer research services, plus an attention to detail that no other company can match makes each Cosec ad newpaper unique and more effective.
3. CUSTOMIZED NEWSPAPER AD(S)
THE FIRST KEY TO RADIO advertising is to stop the listener, and Cosec’s specifically chosen voice talent plus expert copy does just that every time your spots air. The second key to effective radio stems from copy that provides listeners with a genuine reason to buy during your event. Your Cosec Radio Commercials convey urgency while honestly explainling the benefits of your store and the sale. The third key to effective radio is Cosec's "special sauce." It's a special schedule and formula that makes the magic happen in your market area.
Cosec provides you with a copy of radio spots on CD to play during sales meetings prior to your sale or special event. This ensures that every salesperson understands the theme and concept of your event and can convey the same kind of enthusiasm these ads will generate.
4. CUSTOMIZED RADIO COMMERCIALS
Clients who elect to run a private sale the night before their major event will find a terrific "camera ready" private sale letter customized to their store included in their package. Cosec highly recommends private sales.
Cosec has proven time and again that TV advertising is often superfluous ad expense for high-impact, time-limited events, because your radio and print systems will effectively capture your market's buyers. For clients who desire them, customized TV audio tracks with easy to apply video storyboard instructions are readily available.
6. CUSTOMIZED TV AUDIO TRACKS
You'll also receive custom price tag art (large and small) for quick and easy use, as well as art to print name tags for all staff, and a signing guide for signs for additional signage around your store and in windows. Tying in the theme of your event in every part your store is important for Cosec's blitz-style approach.
An easily implemented sales training program is available for your part-time salespeople, based on Cosec's founder’s years of experience as an on-site promoter. His income depended on fast, effective acquisition and training of inexperienced people to handle the crowds he generated. That program is included in every Cosec advertising package. Many clients report that after taking part in the short, simple pre-sale training, some part-timers turn out to be their biggest producers of the event!
IMPORTANT NOTE: Every Cosec sale centers around the fact that every item in the store's plainly tagged at special savings, even if prices are not reduced. Special tags and signs matter for each event.
7. POINT-OF-SALE MATERIALS
In addition to sensational volume and profits, once you've booked just one Cosec special event, you have exclusive access to the experience and knowledge of your own team of expert consultants, privileged to work closely with the most successful home furnishings retailers in the industry. Even when you're not running a sale! At no extra cost!
After all, "YOUR SUCCESS IS OUR BUSINESS!"
CALL TODAY! 1-800-227-6152
Or for your free proposal.
COMPONENTS OF YOUR COSEC
ADVERTISING PACKAGE . . .
Additional sales training may be purchased. Also, "Every Door Direct Mail" pieces can guarantee additional sales and combined with Radio and/or Print can add important extra profit to each AdPac.